For over 30 years, we’ve advocated for expanding access to safe biking and walking. Our work is guided by a set of core values that shape how we engage with the community and drive meaningful change. By engaging community members, building lasting partnerships, and advocating for evidence-based solutions, we are making biking safer and more accessible in Colorado.
Our core values impact how we present ourselves in the community—they shape everything we say and do. We strive to be courageous by dreaming big and standing up for what we believe is correct because the problems we seek to solve demand it. We strive to exhibit integrity by honoring our commitments and being fully transparent because no one should have to second-guess our follow-through, motives, or rationale. We strive to be inclusive because building diverse coalitions produces the best outcomes and because, for far too long, certain voices have been excluded from the conversation.
A well-known quote by Margaret Mead guides and inspires our work: “Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it is the only thing that ever has.”
To bring our vision to life, we equip and empower people of all ages and backgrounds to advocate for positive change in their communities.
We can achieve more by working together than alone, so we prioritize building partnerships with for-profit and non-profit organizations across disciplines (e.g., health and wellness, climate protection, economic development) to craft and advocate for impactful solutions. We lead initiatives with statewide and regional impact, working in the state legislature and with state agencies, such as the Colorado Department of Transportation, Colorado State Patrol, and the Department of Natural Resources. We support local non-profits so they can lead change at the local level.
Traffic violence does not discriminate. Regardless of political persuasion, people want to move around their communities, whether for recreation or everyday trips, without fearing for their safety or the safety of a loved one. Our cause is nonpartisan. We have worked with and will continue to work with any government official who wants to expand access to safe biking and walking.
The fates of vulnerable road users are interconnected: if a road is unsafe for pedestrians, it is likely unsafe for bicyclists. Every person, regardless of mode, travels within a transportation system shaped by a culture and land use policies prioritizing driving and driver convenience over the needs of other users. To maximize our impact, we consider the complete transportation system and how land use policy impacts access to safe biking and walking, as we explore solutions to improve safety for all vulnerable road users.
We gather and analyze the most current and relevant research to craft solutions. If the research is limited, we collaborate with partners to collect and analyze the data necessary to inform our work. Eliminating traffic fatalities and serious bodily injuries may seem daunting to some. The good news is that evidence-based solutions to achieve this result are no secret. In other words, the paramount challenge to realizing our vision is not discovering solutions but convincing people to accelerate the implementation of what we know works.
